EDDM: Put Your Business in Local Mailboxes

A local business needs local visibility. USPS Every Door Direct Mail, usually called EDDM, is one way to put a printed message in the hands of people along selected postal carrier routes without purchasing a list of individual names and addresses.

Keep the message simple

A useful mailpiece tells people who you are, what you offer and what to do next. A clear headline, a readable offer and your contact information matter more than fitting every detail on the page. Add a website address or a tested QR code if you want readers to continue online.

Why paper still has a place

Paper can be held, shared and kept on a counter or refrigerator. It does not need a login or a charged device. EDDM can work alongside your social media and website rather than replacing them. For a neighborhood service, a new shop or a local event, geographic reach can be especially useful.

Plan before printing

Check current USPS mailpiece eligibility, route choices, postage, bundling and drop-off requirements before approving a design. Confirm who will handle each mailing step and allow time for printing and preparation. A mailer creates an opportunity for a response; it does not guarantee sales.

Read our printing and EDDM guide, check the official USPS requirements, or ask us about your print project.